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Payne’s Labels Highlight Beauty Range

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By: Jamie Matusow

Editor-in-Chief

 
Eye-catching ‘no label-look’ labels from Payne are helping to create on-shelf impact appeal for a range of organic Argan Oil beauty products from Dr Organic. The products, which include Facial Oil, Eye Serum and Hair Treatment Serum, all feature a printed, clear, matte label that was designed to match the finish of the bottle.

The labels are silk-screen printed and the process is underpinned with white to ensure that all the fine detail of the design is clearly reproduced. In addition, a gloss gold cold foil has been used to further enhance the fine lines and reversals and provide effective contrast with the substrate. Together, these techniques create the ‘no label-look’ effect that makes it appear as if the design is printed directly onto the bottle.

More info: www.payne-worldwide.com

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